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Religion, marketing and market: An adjustment in the language of faith.

The present work if considers to make an analysis of social categories that the first sight does not have proximity, in the truth, can, also, seem antagonistic. One is about the relations between Religion, Marketing and Market. The theoretical reference it is a Social Sciences, however, considers th...

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Detalles Bibliográficos
Autor Principal: L. Jardilino, José Rubens
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad del Rosario 2010
Materias:
Marketing, Religion, Market, Modernity and Post-Modernity
Marketing, Religião, Mercado, Modernidade e Pós-Modernidade
Acceso en línea:https://revistas.urosario.edu.co/index.php/empresa/article/view/927
http://repository.urosario.edu.co/handle/10336/16883
id ir-10336-16883
recordtype dspace
spelling ir-10336-168832019-09-19T12:37:54Z Religion, marketing and market: An adjustment in the language of faith. L. Jardilino, José Rubens Marketing, Religion, Market, Modernity and Post-Modernity Marketing, Religião, Mercado, Modernidade e Pós-Modernidade Marketing, Religion, Market, Modernity and Post-Modernity The present work if considers to make an analysis of social categories that the first sight does not have proximity, in the truth, can, also, seem antagonistic. One is about the relations between Religion, Marketing and Market. The theoretical reference it is a Social Sciences, however, considers the Religion, in its institutional expression –the church– as a social enterprise, a company of the modern times. Search to demonstrate that, to adhere to the modern world, shaped for the idea of competition and consumption of the capitalist society, the religion reorganized its language to take care of the requirements of these times, already considered post-modernity. This is analysis is made from the Brazilian case, that, as many country of the Latin America, accommodates in its social groups the most recent expressions of the Christian religion, in special, the evangelicals groups, that proliferates the peripheries of the greats cities of this American continent. O presente trabalho se propõe fazer uma análise de categorias sociais que a primeira vista não tem proximidade, na verdade, podem, inclusive, parecer antagônicas. Trata-se das relações entre Religião, Marketing e Mercado. O trabalho se apóia num referencial teórico mais próximo das ciências sociais, todavia, considera a Religião, em sua expressão institucional –a igreja– como um empreendimento social, uma empresa dos tempos modernos. Procura demonstrar que, para aderir ao mundo moderno, plasmado pela idéia de competição e consumo da sociedade capitalista, a religião reorganizou sua linguagem para atender as exigências desses tempos, já considerados Pós-modernos. A análise é feita a partir do caso brasileiro que, como muitos paises da América Latina, acomodam no seu tecido social, as mais recentes expressões da religião cristã, em especial, os grupos evangélicos que pululam as periferias das grandes cidades desse continente americano. The present work if considers to make an analysis of social categories that the first sight does not have proximity, in the truth, can, also, seem antagonistic. One is about the relations between Religion, Marketing and Market. The theoretical reference it is a Social Sciences, however, considers the Religion, in its institutional expression –the church– as a social enterprise, a company of the modern times. Search to demonstrate that, to adhere to the modern world, shaped for the idea of competition and consumption of the capitalist society, the religion reorganized its language to take care of the requirements of these times, already considered post-modernity. This is analysis is made from the Brazilian case, that, as many country of the Latin America, accommodates in its social groups the most recent expressions of the Christian religion, in special, the evangelicals groups, that proliferates the peripheries of the greats cities of this American continent. 2010-05-22 2018-03-07T14:38:52Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://revistas.urosario.edu.co/index.php/empresa/article/view/927 http://repository.urosario.edu.co/handle/10336/16883 spa Copyright (c) 2014 Revista Universidad & Empresa http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess application/pdf Universidad del Rosario "Universidad & Empresa" Journal; Vol. 8, Núm. 10 (2006); 32-48 Universidad & Empresa; Vol. 8, Núm. 10 (2006); 32-48 2145-4558 0124-4639
institution EdocUR - Universidad del Rosario
collection DSpace
language Español (Spanish)
topic Marketing, Religion, Market, Modernity and Post-Modernity
Marketing, Religião, Mercado, Modernidade e Pós-Modernidade
Marketing, Religion, Market, Modernity and Post-Modernity
spellingShingle Marketing, Religion, Market, Modernity and Post-Modernity
Marketing, Religião, Mercado, Modernidade e Pós-Modernidade
Marketing, Religion, Market, Modernity and Post-Modernity
L. Jardilino, José Rubens
Religion, marketing and market: An adjustment in the language of faith.
description The present work if considers to make an analysis of social categories that the first sight does not have proximity, in the truth, can, also, seem antagonistic. One is about the relations between Religion, Marketing and Market. The theoretical reference it is a Social Sciences, however, considers the Religion, in its institutional expression –the church– as a social enterprise, a company of the modern times. Search to demonstrate that, to adhere to the modern world, shaped for the idea of competition and consumption of the capitalist society, the religion reorganized its language to take care of the requirements of these times, already considered post-modernity. This is analysis is made from the Brazilian case, that, as many country of the Latin America, accommodates in its social groups the most recent expressions of the Christian religion, in special, the evangelicals groups, that proliferates the peripheries of the greats cities of this American continent.
format Artículo (Article)
author L. Jardilino, José Rubens
author_facet L. Jardilino, José Rubens
author_sort L. Jardilino, José Rubens
title Religion, marketing and market: An adjustment in the language of faith.
title_short Religion, marketing and market: An adjustment in the language of faith.
title_full Religion, marketing and market: An adjustment in the language of faith.
title_fullStr Religion, marketing and market: An adjustment in the language of faith.
title_full_unstemmed Religion, marketing and market: An adjustment in the language of faith.
title_sort religion, marketing and market: an adjustment in the language of faith.
publisher Universidad del Rosario
publishDate 2010
url https://revistas.urosario.edu.co/index.php/empresa/article/view/927
http://repository.urosario.edu.co/handle/10336/16883
_version_ 1645142327446994944
score 12,131701

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