Product Compatibility as an Strategy to Hinder Entry Deterrence
In many markets, firms produce and sell complementary components that form a product system. This paper studies the effects of compatibility in product advertisement and entry decisions in a differentiated product market. While advertising enhances the ability of consumers to mix and match component...
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| Formato: | Documento de trabajo (Working Paper) |
| Lenguaje: | Español (Spanish) |
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2017
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| Acceso en línea: | http://repository.urosario.edu.co/handle/10336/13810 |