Product Compatibility as an Strategy to Hinder Entry Deterrence

In many markets, firms produce and sell complementary components that form a product system. This paper studies the effects of compatibility in product advertisement and entry decisions in a differentiated product market. While advertising enhances the ability of consumers to mix and match component...

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Detalles Bibliográficos
Autor Principal: Roig, Guillem
Otros Autores: Facultad de Economía
Formato: Documento de trabajo (Working Paper)
Lenguaje:Español (Spanish)
Publicado: 2017
Materias:
D21
D43
L13
L15
Acceso en línea:http://repository.urosario.edu.co/handle/10336/13810