La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz

Este artículo presenta los resultados de una investigación realizada al interior de dos contextos. Por un lado, el teórico, en el marco de uno de los discursos más relevantes en los campos de la estrategia organizacional, de la managerial and organizational cognition (MOC) y, en general, de los estu...

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Autores Principales: Gamba Ramírez, Jodie Katharine, Sanabria, Mauricio
Formato: Tesis de maestría (Master Thesis)
Lenguaje:Español (Spanish)
Publicado: Universidad del Rosario 2017
Materias:
Acceso en línea:http://repository.urosario.edu.co/handle/10336/12843
id ir-10336-12843
recordtype dspace
institution EdocUR - Universidad del Rosario
collection DSpace
language Español (Spanish)
topic Estrategia
Industria automotriz
Estudios Organizacionales
Administración general
Investigación organizacional
Comunicación organizacional
Administración del conocimiento
Strategy
Automotive Industry
Organizational studies
Sensemaking, Managerial and Organizational Cognition (MOC)
spellingShingle Estrategia
Industria automotriz
Estudios Organizacionales
Administración general
Investigación organizacional
Comunicación organizacional
Administración del conocimiento
Strategy
Automotive Industry
Organizational studies
Sensemaking, Managerial and Organizational Cognition (MOC)
Gamba Ramírez, Jodie Katharine
Sanabria, Mauricio
La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
description Este artículo presenta los resultados de una investigación realizada al interior de dos contextos. Por un lado, el teórico, en el marco de uno de los discursos más relevantes en los campos de la estrategia organizacional, de la managerial and organizational cognition (MOC) y, en general, de los estudios organizacionales (organization studies): la construcción de sentido (sensemaking). Por el otro, el empírico, en una de las grandes compañías multinacionales del sector automotriz con presencia global. Esta corporación enfrenta una permanente tensión entre lo que dicta la casa matriz, en relación con el cumplimiento de metas y estándares específicos, considerando el mundo entero, y los retos que, teniendo en cuenta lo regional y lo local, experimentan los altos directivos encargados de hacer prosperar la empresa en estos lugares. La aproximación implementada fue cualitativa. Esto en atención a la naturaleza de la problemática abordada y la tradición del campo. Los resultados permiten ampliar el actual nivel de comprensión acerca de los procesos de sensemaking de los altos directivos al enfrentar un entorno estratégico turbulento.
author2 Sanabria, Mauricio
author_facet Sanabria, Mauricio
Gamba Ramírez, Jodie Katharine
Sanabria, Mauricio
format Tesis de maestría (Master Thesis)
author Gamba Ramírez, Jodie Katharine
Sanabria, Mauricio
author_sort Gamba Ramírez, Jodie Katharine
title La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
title_short La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
title_full La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
title_fullStr La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
title_full_unstemmed La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
title_sort la construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
publisher Universidad del Rosario
publishDate 2017
url http://repository.urosario.edu.co/handle/10336/12843
_version_ 1645142235709177856
spelling ir-10336-128432019-09-19T12:37:54Z La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz Gamba Ramírez, Jodie Katharine Sanabria, Mauricio Sanabria, Mauricio Estrategia Industria automotriz Estudios Organizacionales Administración general Investigación organizacional Comunicación organizacional Administración del conocimiento Strategy Automotive Industry Organizational studies Sensemaking, Managerial and Organizational Cognition (MOC) Este artículo presenta los resultados de una investigación realizada al interior de dos contextos. Por un lado, el teórico, en el marco de uno de los discursos más relevantes en los campos de la estrategia organizacional, de la managerial and organizational cognition (MOC) y, en general, de los estudios organizacionales (organization studies): la construcción de sentido (sensemaking). Por el otro, el empírico, en una de las grandes compañías multinacionales del sector automotriz con presencia global. Esta corporación enfrenta una permanente tensión entre lo que dicta la casa matriz, en relación con el cumplimiento de metas y estándares específicos, considerando el mundo entero, y los retos que, teniendo en cuenta lo regional y lo local, experimentan los altos directivos encargados de hacer prosperar la empresa en estos lugares. La aproximación implementada fue cualitativa. Esto en atención a la naturaleza de la problemática abordada y la tradición del campo. Los resultados permiten ampliar el actual nivel de comprensión acerca de los procesos de sensemaking de los altos directivos al enfrentar un entorno estratégico turbulento. This article presents the results of a research carried out in two contexts. On the one hand, the theorist, in the framework of one of the most relevant discourses in the fields of organizational strategy, managerial and organizational cognition (MOC) and, in general, organizational studies: construction Of sensemaking. On the other, the empirical one, in one of the big multinational companies of the automotive sector with global presence. This corporation faces a permanent tension between what the parent company dictates, in relation to the fulfillment of specific goals and standards, considering the whole world, and the challenges that, taking into account the regional and the local, experience the senior managers in charge of To make the company prosper in these places. The implemented approach was qualitative. This in view of the nature of the problem addressed and the tradition of the field. 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