Plan de mercadeo Black Tower Premium Hotel

For the hotel industry in Colombia it is very important to be prepared for the entry of major competitors in the sector, this strategic marketing plan introduces us to the most important factors to have a strategy of communication and distribution of a service in the digital world, thanks to this em...

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Detalles Bibliográficos
Autores Principales: Quintero, Pedro Alejandro, Obando, Diego Alexander
Otros Autores: Ortega, Andrés
Formato: Trabajo de grado (Bachelor Thesis)
Lenguaje:Español (Spanish)
Publicado: Bogotá : Universidad Externado de Colombia, 2017. 2018
Materias: